A Descent Down The “Smile” Rabbit Hole

(I wrote this piece on Brian Wilson and The Beach Boys for my music fanzine Dynamite Hemorrhage #10 in 2022. Now that that’s sold out and gone, I figured it’d be okay to reprint it here, and therefore gave myself permission to do so).


Funny thing that happened to me this year. I finally “got” the Beach Boys. Don’t get me wrong – I mean, I got the Beach Boys years ago. They were my first favorite band as a child, with the Endless Summer greatest hits 2xLP serving as my personal soundtrack during the years 1974 and 1975, something I truly wore the grooves off in Sacramento, CA as a seven-year-old. First favorite rock band! This was soon followed by another, lesser greatest hits double album of 60s album cuts called Spirit of America, and I loved that one, too.

None of these four sides contained a single note of music from the year 1966 (save for “Good Vibrations”, of course), which was the year that the Beach Boys worked to shed the vestiges of being a 45rpm singles band; of being as a partnership of equals; and at least temporarily, being a group – and who then became, for all intents and purposes, “The Brian Wilson Band”. I knew all this stuff, but since I’d totally marinated in albums that didn’t contain any of Pet Sounds nor the lost Smile album – not even the “Heroes and Villains” single that did come out in ‘66 – I had to find out about all of that music long after I became an adult. By then I was too much of a sub-underground punk snob to care much about it, despite knowing and understanding how groundbreaking tracks like “God Only Knows” and “Good Vibrations” itself were. It just wasn’t my bag; it was someone else’s. 

It turned out that all the buzzy activity by folks like Domenic Priore that I’d mildly been aware of, like when his Smile ephemera print compendium Look! Listen! Vibrate! Smile! came out in the 90s, pointed to a community of fanatical Beach Boys “heads” who totally studied, archived and discussed this band with the diligence of Torah scholars. I had for years wrongly assumed that “Beach Boys studies” would have been a less-than-robust discipline. It had appeared from a distance that the band’s place in the popular canon has generally been restricted to a reputation made on the back of generally lightweight songs like “Surfin’ USA”, “I Get Around”, “California Girls” and yes, the majestic “Good Vibrations”. Yet there’s been an extensive scholarly community of Beach Boys navel-gazers hiding in plain site for decades, and while they may have loads to say about the sun/sand/girls eras of the band, they’re even more wound up by Pet Sounds and the Homeric saga of the 1966-67 aborted, lost-to-time album Smile. As well they should be. 

So this is where I come in, many years after everyone else did. By 2021 I’d listened to Pet Sounds multiple times online, and had come to recognize it as a great album, albeit one that I didn’t myself own. My exposure to anything from Smile – which, as I said, had never actually been released – had come from listening to Claw Hammer bass player Rob Walther playing me his bootleg tapes of Smile sessions in the early 90s, to which I said “no thanks, this is awful” at the time. I really liked the idea of a lost album, and somehow I vaguely knew that some of these Beach Boys heads were trading tapes and assembling their own versions of it. Last year, with my newfound Pet Sounds enthusiasm as wind at my back, I figured it was time to give what had come out as Smile a proper listen.

This set off a several months-long intense obsession with these two albums, and with everything related to Brian Wilson and his quest to make a “teenage symphony to God” in 1966. It got a little out of hand. First, not only did the mastery and the engineered perfection of these strange pop songs totally bowl me over, the songs themselves lodged themselves in my brain and absolutely did not leave. There was a week in which even my dreams contained “Heroes and Villains” as the backing music, and snippets from that song in particular, or sometimes from “Surf’s Up” or “Do You Like Worms?”, were my constant mental companions. Eventually it took me totally boycotting any and all Beach Boys for a couple of months to remove them, yet this was a decision reached only after nearly two months of listening to either Pet Sounds or Smile every single day, sometimes multiple times a day.

I read the books I needed to. I started with Jules Siegel’s contemporaneous long piece Goodbye Surfing, Hello God that he wrote for Cheetah magazine back then, and which is now available as a “Kindle single”. It’s a terrific piece, as he follows Wilson around and into various studios daily as Brian attempts to get the music playing in his head out of it, and onto tapes and ultimately into an album that will rival what the Beatles did with Rubber Soul. (A stated, competitive reason for turning the Beach Boys from a singles band to an album band). And Siegel pulls few punches in describing the presence of the methamphetamines that perhaps led to Brian’s crack-up and inability to finish Smile; one also conjectures these drugs potentially (and positively) contributed to the candy-coated rainbow of sound, the odd time signatures and the obsessive attention to detail and perfection that marks the Smile tapes. Among those who study the matter, I have found that there are, shall we say, differences of opinion vis-a-vis the drugs.

I then moved on – the same day, in fact – to Domenic Priore’s Smile: The Story of Brian Wilson’s Lost Masterpiece, which I proceeded to read in two rabid sittings. It’s a fantastic read, and I recommend it highly. Any bit of trivia or detail you’re missing about how this thing (didn’t) come together, you’ll find it here. Van Dyke Parks, whom Brian picked to write many of the abstract/obtuse lyrics before they parted company, plays a starring role, and seems to still have a clear enough head to set the record straight on a number of matters. Actually my favorite part of Priore’s book is the section in which Priore himself played a starring role: the internationally-distributed 1980s Brian Wilson case-crackers who swapped Smile recordings and anecdotes in the hopes of piecing together the mythos on their own. Stories of record fiends, tape traders and music obsessives always draw me in; I wouldn’t be doing this fanzine if they didn’t.

These dogged soldiers found their redemption in the early 2000s, when Wilson assembled a backing band to take Smile on the road, and finally gave the world a sense of the track selection and order that would have made up the album. There’s a great documentary on all this that I recommend watching for free on YouTube – it’s called Beautiful Dreamer: Brian Wilson and the Story of “Smile”. Let it be your shorthand for this story, perhaps, if you’re unschooled and interested.

I’m still not totally sure how close the album Wilson finally pronounced as “defined” in 2004 was to the same Smile album he sought to complete in 1966, but we’ll need to listen to him. He’s Brian Wilson, and it’s his record. He has said on the record that the new version that first came out in 2004 was “different, much different. Much more progressive, much happier, much more uplifting.” Here’s how Smile was finally unveiled, after years spent among the bootleggers, re-compilers and tape-traders:

** 2004: Brian Wilson, Van Dyke Parks and members of the LA band The Wondermints (and no other Beach Boys), after months of practice, premier Smile at the Royal Festival Hall in London on February 20, 2004.  

** 2004: Later that year Brian Wilson Presents Smile is released with the same backing band; it featured the track order that’s now pretty much the defined order.

** 2011: The Smile Sessions – the abandoned Beach Boys album – finally comes out in multiple versions – double LP, single CD, double CD and 5-CD box set. It’s packed with outtakes, false starts and more, as well as the closest approximation of the LP that would have come out in 1967 as we’ll ever hear.

What’s just phenomenal about this music is that most of Smile was recorded in snippets and sections, predestined to be re-assembled later. One joyous piece of a given song often worms its way into another; I remember my jaw dropping when I first heard “Look (Song for Children)” and picked out a small portion of “Good Vibrations”, which is rather obvious now that I’ve heard it a million times. The more time you spend with it, the more you hear bits and pieces of “Heroes and Villains” in particular all over this record. “Pocket symphonies”, he called them. Lyrically, it’s best not to get too wound up into what he was trying to do here. At times it was supposed to have been an American travelog, a requiem for the American Indian, an exploration of laughter, a paean to “better living through healthy eating” and so on. 

When it comes to the ridiculous number of studio sessions captured on the 5xCD Smile Sessions – the false takes, the alternate versions, the ideas that briefly germinated in Brian’s brain in the moment and were then abandoned – I actually find myself a little stressed-out listening to them. Wilson is in the studio, conducting the Wrecking Crew to fulfill his vision, and he regularly cuts them off – politely, in most cases – and tells them what’s not working. His voice pops in abruptly “No, no, Carol, that’s not right – high E, that section that goes dah-dah-dah-dee needs to end in a high E” – and he makes them start over again. I mean, yeah – this is how it works, I get it. It’s why I’d have been an awful, thin-skinned session musician for hire, not that anyone was ever asking. I feel for these people, and even the mighty and omniscient voice of Brian Wilson (who knew best!) correcting them doesn’t keep me from cringing every time he steps in. So in all honesty, the four CDs’ worth of extra material are great to listen to in parts, for context, but the whole is probably for “true fans only”.

The final indignity that showed just how owned I was by this music was when I went and subscribed to Sail On: The Beach Boys Podcast, just so I could listen to their omnibus 9-episode series on Smile. The guys that host this are far younger than the music itself, even younger than I am (not too difficult!), and yet they are such absurd Beach Boys dweebs – in the best sense of the word – that you truly have to doff your cap. One of them self-admittedly discovered the band when he heard “Heroes and Villains” on The Fantastic Mr. Fox soundtrack (!). Anyway, I haven’t finished all 15 or so hours yet, but there is good reason to believe that I will. 

In the end, what I learned through this heroic journey was that there are the Beach Boys, and then there is Brian Wilson. Despite the Venn diagram overlap between both, each is a distinct “school” of study. This line of thinking goes that the other Beach Boys, as personified by the evil Republican Mike Love, sabotaged Smile and hung Wilson and his genius out to dry. Indeed, by the late 1980s the band were playing rallies for presidential candidate George Bush and singing, “I’m picking up Bush vibrations” (to say nothing of “Kokomo”), so they’re not easy to forgive for their less-than-enthusiastic embrace of Brian Wilson’s genius. I know that there are many reasons to reject this simplistic overview of the band, but there’s no question in my mind that the figure most worthy of both praise and further exploration in this saga is Brian Wilson, and anything ancillary – Dennis and Carl, Smiley Smile, Wild Honey and so on – are all interesting in their way, yet not quite worthy of rabbit-hole descent just yet. At least not for me. At least not today.

Best Books I Read in 2025

2025 will always be marked as a year of immense significance for me, having lost my wife and partner of 31 years, Rebecca Wyte, to cancer in April. Understandably, this has shaken me pretty profoundly, given that the time period I spent from being a 26-year-old dumbass to being a widower of 57 was defined and nurtured by my life with her. We had, in most senses of the term, a very good marriage that became even better over the years, and I know we were quite lucky in that respect.

My friend David gave me a book about grief and loss at Rebecca’s memorial service that he said had served him well when his mom passed away. In it, there was a bit about recognizing and embracing that you, the survivor, are now different than you’d been before, and that this might be a chance for some reinvention. “Maybe we can start from our shatteredness and build something new from the shards. Maybe this is an opportunity to be who we might have been”.

I kind of liked that as an organizing principal for how best to proceed in the months following her death. It likely had a role to play in my rejection of the modern technology-driven rot economy; in my “idiot’s quest” to walk every block of my city (which is going great, actually!); and in my prioritization of reading books – physical, paper books – over film, TV, live music, and especially over internet pursuits. My feeling was, and remains: as long as I’m staying social and active with other humans (which I am), and I’m not turning into a sad, lonely bookworm hermit – well then, stuffing my mind with great reading is potentially the best and most rewarding use of my time, along with family interaction (especially with my son); travel, exercise, and the Winnipeg Jets hockey team.

So I read 64 books in 2025, which I guess is a personal “record”. Hooray, wow! Funny enough, this was the year that I saw an inordinate amount of preening on the Substacks that I follow about books & bookishness: reading the great books, literacy, oh my god look at me, I read a lot, why doesn’t everyone read as hard as I do. So I just want to say I’m not that guy. But I sure do love a list! To wit, here’s what I read in 2025, and then we’re going to get into the Top Ten that I recommend, and why.

Books Read in 2025, in the order in which I read them
– Dorothy B Hughes – The So Blue Marble (1940)
– Tony TulathimutteRejection (2024)
– Philip Roth – Sabbath’s Theater (1995)
– Justin Wyatt – Three Women (2024)
– Philip Roth – Nemesis (2010)
– Michel Houellebecq – Whatever (1994)
– Nicolas Carr – Superbloom: How Technologies of Connection Tear Us Apart (2025)
– Solvej Balle – On The Calculation of Volume 1 (2024)
– Philip Roth – The Counterlife (1986)
– David Leonhardt – Ours Was The Shining Future: The Story of the American Dream (2023)
– Kingsley Amis – Ending Up (1974)
Denis Johnson – Angels (1983)
– F. Scott Fitzgerald – The Great Gatsby (1925)
– Barbara Ramos – A Fearless Eye: The Photography of Barbara Ramos: San Francisco and California, 1969–1973 (2025)
– Julian Barnes – The Sense of an Ending (2011)
– Bob Johnson – The Continental Divide: Stories (2025)
– Kent Haruf – Plainsong (1999)
– Philip Roth– When She Was Good (1967)
– Emma Pattee – Tilt (2025)
– Richard Neely – Shattered (1969)
– Philip Roth– The Prague Orgy (1985)
– Billups Allen– I Exhibited Films For A Year. I Lost Money, but I Think I Made My Point (2025)
– Michael Deagler– Early Sobrieties (2024)
– James M. Cain – Mildred Pierce (1941)
– Philip Roth – The Breast (1972)
– Bruce Pavitt – Sub Pop USA: The Subterranean Pop Music Anthology, 1980–1988 (2014)
– Philip Roth – The Anatomy Lesson (1983)
– John Fante – Dreams From Bunker Hill (1982)
– Fiona Mozley – Hot Stew (2021)
– Lisa Tuttle – My Death (2004)
– Brian Shanley – Dodged & Burned: Seminal Rock Photography 1976-1984 (2025)
Jeff & Steve McDonald – Now You’re One of Us: The Incredible Story of Redd Kross (2024)
– Philip Roth – Operation Shylock (1993)
– Tom Brinkmann – Bad Mags: The Strangest, Sleaziest, and Most Unusual Periodicals Ever Published! (2008)
– Steve Miller – Laughing Hyenas (2025)
– Scott Spires – Social Distancing: A Novel (2025)
– Meghan Daum – Catastrophe Hour: Selected Essays (2025)
– Leonardo Sciascia– To Each His Own (1966)
– Chelsea Bieker – Heartbroke (2022)
– Harold Pinter – The Birthday Party (1958)
Christine Rosen – The Extinction of Experience: Being Human in a Disembodied World (2024)
– Michelle Huneven – Bug Hollow (2025)
– Eric Crane – Faster Than The Speed of Sound: Vignettes from the Bay Area Thrash Metal Scene (2025)
– Philip Roth – Patrimony (1991)
– Vijay Khurana – The Passenger Seat (2025)
– Sahan Jayasuriya – Don’t Say Please: The Oral History of Die Kreuzen (2025)
– Darrell Kinsey – Natch (2025)
– Joseph MitchellOld Mr. Flood (1948)
– Josh Rosenthal, ed. – Treasures Untold: A Modern 78rpm Reader (2025)
– Emily Adrian – Seduction Theory (2025)
– Philip Roth – Exit Ghost (2007)
– Gwendoline Riley – First Love (2017)
– David Polonoff – Wannabeat: Hanging out … and hanging on … in Baby Beat San Francisco (2024)
– David Goodis – The Burglar (1953)
– Grégoire Bouillier – The Mystery Guest (2006)
– Philip Roth – Deception (1990)
– Flannery O’Connor – A Good Man Is Hard to Find and Other Stories (1953)
– Robert Crumb – Tales of Paranoia (2025)
– Genny SchorrAll Roads Lead To Punk (2025)
– Steven J. Zipperstein – Philip Roth: Stung By Life (2025)
– Ford Madox Ford – The Good Solider (1915)
– Pat Blashill – Someday All the Adults Will Die!: The Birth of Texas Punk (2025)
– Graham Greene – The Third Man/The Fallen Idol (1949)
– Fredrik DeBoer – The Mind Reels (2025)

Well. One thing comes to mind now that I have typed this out: there probably needs to be a “Philip Roth category”, and then a category for everything else. This was my year to try and complete the Roth canon, which I failed on. I read ten of his novels, which leaves me with five more of his books to read in 2026. He has become, let it be said, my all-time favorite novelist, and when I’m done with his 30 books, I’ll probably read 15-20 of them again before I leave this realm. So let’s break this into two.

In the “Best Books By Philip Roth That I Read in 2025” category, I award #1 to The Counterlife from 1986. A strange, surreal, satirical novel of Jewishness, family, Israel and self-absorption, told playfully from multiple perspectives and with some highly unreliable narration. It’s considered one of his classics because it is, indeed, a classic – and perhaps only bested in my eyes by The Ghost Writer and American Pastoral.

I’ll give a very close #2 to 1967’s When She Was Good, which not everyone loves, as it’s a true outlier in his catalog: a female protagonist, no Jews, and a sword of righteousness thrust at the reader in judgment, until our protagonist falls on her own sword. So, so good, and absolutely riveting. The only one of the ten I read I wasn’t wild about was Nemesis, his final novel from 2010, which, despite some interesting themes to chew on, is so much more light and airy than his denser work. It really reads like a book from a guy in his eighties who’s ready to close up shop – which is exactly what it was.

Top 10 Books I Read in 2025, non-Philip Roth Category

  1. Flannery O’Connor – A Good Man is Hard To Find and Other Stories
  2. Gwendoline Riley – First Love
  3. Bob Johnson – The Continental Divide: Stories
  4. Kent Haruf – Plainsong
  5. Emily Adrian – Seduction Theory
  6. Graham Greene – The Third Man and The Fallen Idol
  7. Chelsea Bieker – Heartbroke
  8. Nicolas Carr – Superbloom: How Technologies of Connection Pull Us Apart
  9. Scott Spires– Social Distancing: A Novel
  10. Michael Deagler – Early Sobrieties

Rather than praise the giants (Flannery O’Connor, Graham Greene), I want to focus on the five novels or story collections in here that either came out this year or within the past few years (post-pandemic), i.e. Chelsea Bieker‘s excellent Heartbroke from 2022. Bob Johnson’s The Continental Divide: Stories packed a real wallop, with a collection of tales of losers, left-behinds and the disgraced in a small Indiana town. Minus the gothic violence and the flights of rapture, it’s nearly as knockout a collection as the O’Connor book I read, with some of the same unnerving themes.

Emily Adrian‘s adultery tale Seduction Theory totally beguiled me, and at the end I was couldn’t believe how much I’d enjoyed a book about academics and their infidelities. Incredibly well-written, pulse-rushing and true to life. Scott Spires‘ excellent Social Distancing focuses on a father and adult son living together in Wisconsin and key themes of alienation, social fear and piney yet floral IPAs. It’s full of very recognizable human foibles and is also really, really funny. And a great companion book to that one is Early Sobrieties by Michael Deagler, centered on a 26-year-old recovering alcoholic, adrift and couch-surfing across a gentrifying Philadelphia.

If you’re looking to escape the rot economy yourself, you may be spurred into action by Nicolas Carr‘s Superbloom: How Technologies of Connection Pull Us Apart. I think it’s what tipped me over into deleting all of my social media accounts, one of the finest big-boy decisions I’ve ever made and something I don’t regret in the least.

Next year? Well, I’m going to finish those last 5 Roth books, and I’m going to read at least 3 books from the 1800s, including Anna Karenina, something I’ve long been wanting to tackle. I can also feel a major Graham Greene bender coming on – there are still at least ten of his novels I’ve never picked up. I also want to stay connected to new fiction, especially small-press fiction, as it’s clear that there are some real gems being published every year like the Spires, Deagler and Johnson books that I’d have been pretty bummed to have missed out on.

Opting Out of The Rot Economy

At some point, once you’ve taken in enough information about the damage being done to the human brain by the modern algorithmic, attention-sucking, venture capital vampire-driven internet, you start looking for a way out.

Maybe you’ve seen your own attention span atrophy over the years, and wonder why you can’t read more than five pages of a book without wanting to pick up your phone. Or perhaps you’re highly suspicious of any gains you’ll personally see from the AI being crammed down your throat by your workplace, by parts of the media, and by every tech company you perhaps once respected. Or it may just be as simple as an altruistic concern that without person-by-person changes in how we approach what the 21st century internet has bequeathed to us – mass stupidity, anxiety, MAGA, crypto, social media brainrot, extreme narcissism, AI slop and too many other pathologies to list – that we’re likely to be totally and truly hosed. As they say.

I mean, that’s what I’ve been thinking for quite some time, anyway. The writer Ed Zitron calls it “The Rot Economy”, and it’s about as perfect a description of the myriad forces that have combined to shovel a pile of money-making, brain-withering garbage at the eyeballs and into the keystrokes of every American and global citizen. Back when the internet was supposedly “good”, when technology companies were creating apps and gadgets and utilities that furthered and enhanced modern living, there was very little pushback and concern about the downsides that might come when Wall Street would need to see even larger profit margins, or when every square inch of an Instagram or even an Amazon.com would need to be monetized in every possible manner.

Like when I first got on Facebook in 2006 or whenever it was – what fun! All my friends and people from my past, posting stories and photos and musings, lined up in sequential order. Or Google, the big tech company whom at one time I defended publicly to others who might complain about them – the “don’t be evil” people who brought us “free” Google Maps, Google Docs and Google Search. Highly useful things! Wading through a few clearly-labeled sponsored search ads was a very small price to pay for all of that. Now both apps and both companies are prime examples of the growth-at-all-costs Rot Economy, as well as being partly responsible for the proverbial enshittification of the internet. This is a process that gets worse and worse every time I open a browser. 2024 and 2025 were the tipping point, and it’s finally time to make some changes.

There are many books written about the perils of the modern internet and what it’s doing to human brains and behavior; I’ve read several, and the two I most highly recommend are Nicolas Carr‘s Superbloom: How Technologies of Attention Tear Us Apart and Jenny Odell‘s How To Do Nothing: Resisting the Attention Economy. Both writers figured it all out before I did, and their words have done much to help me try and plot out what path I’d take to unwind the damage I’d already done to myself.

It took a while, but I’ve started to make some adjustments to my life that are already paying dividends in the form of more time, less aggravation, better concentration and, honestly, a schadenfreude-esque sense of “JOMO” – the joy of missing out. But nothing changes until some significant number of us change. So here’s what happens to be working for me.

Start with the smartphone. Maybe you don’t need one?

This is my new phone. It’s the only “dumbphone” that my carrier T-Mobile offers. It was a mere $99 to buy it full-stop, then another $20/month to add it to my family plan. It has an internet browser (though you’ll only want to use it in something approximating an informational emergency); unlimited talking and texting; the ability to take, send and receive photos; and Google Maps – the single most useful app that the internet every produced.

I still have to hold onto my old smartphone due to work; our 2-factor authentication and all that – as well as the fact that I happen to work for a mobile technology company. But that one is now my secondary phone, the one lying on a counter in a distant room, and brought out as needed for work. The dumbphone is the phone, and aside from re-adjusting to the triple-tap texting I did in the early 2000s, I’m perfectly happy with forgoing the dopamine and turning that need for stimulation to some physical media instead, like a print magazine or a book.

Anything you can do on a computer or a smartphone, do it on the computer.

This is more to put in small, deliberate barriers that keep you from being totally ensnared on your device. You can go full dumbphone, but if you can’t (yet), at least head back to 2005-style internet usage and call up what you want to see on a laptop or desktop computer, rather than gratuitously reaching for the smartphone. It’s all still there, except maybe some of the social apps that I don’t use. To that end….

Get off social media.

This has been harder than I expected (update 10/5/25: actually it was easier than I thought). I like to create things, like this blog and this fanzine, and when I do things like that, I want to use the communications mechanisms that virtually everyone settled into the past twenty years to promote them – because that’s where the people are. When my wife passed away this year, after a short period I talked about it on Facebook and Instagram, and posted some fantastic photos of her through the years. People were supportive and loving and amazing.

So slinking away from those sites is a little tough. (Update 10/5/25: again, actually no it wasn’t). Twitter/X was not tough at all – that place is absolutely toxic and disgusting, and I quit years ago, pre-Musk. TikTok and the others, I don’t know, as I’m not interested. I know what they do to kids of my son’s generation, because I’ve watched the dopamine frenzy they engender, probably best exemplified by crosswalks full of zombies glued to their devices – one of the most depressing science fiction-esque emblems of our time as there is. Or perhaps try to go to a movie at a “cineplex” in 2025 and sit next to someone who doesn’t bring his or her phone out multiple times per film – I’ve been failing at this of late, and it’s heartbreaking for all of us.

For now, I’m keeping my two social sites and checking them each once per morning, although even this is leveling off (update 10/5/25 again – it’s leveled off in full – they gone!). Have you seen just how awful they are now? Instagram actually leads with two advertisements, followed by something you want to see, followed by another ad. Why bother? I reserve the right to post on these still, at least when I have something to promote, but for the most part I’d like to evolve to a point where I actually look at them twice a month year, maybe.

Practice “slow news”.

This one also requires a bit of willpower and possibly an outlay of money as well, but hear me out. I’d noticed just how pointless my rapacious news consumption was, and how it mostly just depressed me while also keeping me hooked into a screen. We’d subscribed to the print edition of the Friday/Saturday/Sunday NY Times for years, and I recently started just waiting around for those to really dig in deep to the world’s events over the weekend, and just checking headlines a couple times a day otherwise.

This was so freeing and helpful that I’ve now upped the game and subscribed to the print edition of the paper every day of the week. This will keep me off of my iPad and laptop, even, and I can open the paper each night like a dad in his armchair and seek to understand, rather than skim. Replace with your own favorite paper as necessary. I also supplement this with print subscriptions to The Atlantic, Sight and Sound, The Hockey News and New York magazines, as well as a series of Substack newsletters that come into my email inbox, and can be read at leisure. That’s me – like I said, your publications will vary. The point is that news doesn’t have to be fast and instantaneous; we’ve been conditioned by the internet to think so, of course, but just try to go slooooow news for a few days, then ask yourself if you really missed anything.

Avoid AI entirely with print books.

As enshittified as the internet has become in recent years, it is soon to collapse under its own weight as tech companies seek to monetize the absurd amounts of money they’ve spent on data centers and AI projects by moving everything to AI-driven slop. Silicon Valley, finding that it wasn’t able to easily innovate any longer and that it couldn’t create products and services that people actually wanted, are now force-feeding us something we don’t want, don’t need and didn’t ask for. It may be keeping the tax base of my city of San Francisco humming, which is great for the value of my house (for now), but it’s killing everything else – just ask a college professor, a journalist or some moron talking to ChatGPT like it’s his therapist.

This is the time to go back to books, real paper books with ideas and stories and empathy-enhancing characters. I’m reading more in 2023-2025 than I have in years, and I’m seeing my attention span finally snapped back to what it once was, where I can knock out 70-100 pages of a novel in a single sitting without any digital interruptions at all. It’s the best. AI can’t touch it, and there’s no slop to be seen anywhere.


So anyway, that’s what seems to be enabling me to further my own happiness and ensure I’m not too complicit in our collective downfall. Even writing this essay out and publishing it is a little “performative”, I’ll freely admit – something the internet surely taught me to do. Yet I think sharing my “plan” is a step toward hopefully encouraging others to take similar steps as well, not merely for their own betterment but as a cudgel to eventually turn the tide and help us get an internet built around people and their needs, not venture capitalists and theirs.

Grappling With Grief and Attempting a Public Catharsis

The two of us in 1994.

My wife Rebecca died this year. Just over four months ago, to be exact. She and I had been together for more than half our respective lives, having started a whirlwind courtship in 1994 that moved very rapidly into coupledom, then into living together and then marriage four years later. While her death was something that I ultimately saw coming, given the severe regression of her health the previous couple of years, it’s those final months that I spend the most time ruminating over, and in particular, the final two months, from February to April 2025. These were months spent trying to pull her back from the abyss; in trying to convince ourselves that it was possible; and in grasping in futility any evidence that supported positivity of any kind. 

Of course I think about the rest of our 31 years together all the time, most of which Rebecca spent healthy and strong. We created a now-22-years-old son whom we love and loved; we traveled everywhere; and she worked a variety of careers during that time, including as a social worker, an after-school science teacher and as a bending, twisting, long-posing yoga instructor for both adults and children.

Yet my brain can’t seem to let go of her end, those last two months.

I think about these months and I feel them so viscerally. They are intense, and they pull up emotional turbulence from me that ranges from congratulatory, back-patting self-satisfaction (for having been a great caretaker and for having been verbally acknowledged as such over and over by my dying wife) to regret (for not having been even more devoted to her in her final days) to guilt

For some reason, I have this intense need to catalog these months, to put them accurately on the record, and to attempt to not forget a single detail. I think it’s because the rest of our life together was often lived publicly, and in concert with others – in the sense that the many happy parts were shared widely, and were documented in photographs, social media posts and verbally, in places well beyond the confines of our home. Her final two months were not shared, except with me.

It all started when Rebecca had a tumor removed from her chest way back in 2002 to help combat an autoimmune disease she’d been suffering from called myasthenia gravis. Ultimately, this extraction was successful, and she went into full remission within a year of giving birth to our son in 2003. For ten years, we never discussed this removed tumor as “cancerous”, either with her doctors or between the two of us, and yet that’s exactly what it was. Its remnants showed up on a scan in 2012, leading to two surgeries and an intense round of chemotherapy. Hair loss, sickness, the whole deal – and yet by 2014, and for the following eight years, the marginally remaining cancer was just a slowly-ticking phantom that showed up on scans but barely budged each year. 

It certainly didn’t affect her daily vigor. On the contrary, she worked out and lifted weights, she raised our son, she aggressively pursued new hobbies, made new friends, and far more. It was what you’d call a normal life, albeit one that lived with a dangerous, hard-to-track specter. All of a sudden, it began sending haywire and hard-to-decipher signals across her organs and systems in 2022.

Rather than spreading and multiplying as cancers typically do, Rebecca’s instead wreaked havoc during her final three years on her lungs, her digestive system, her blood and, of course, her ability to live life to the fullest the way she had been. Doctors, especially at first, treated each issue individually and not systemically, something that impressed upon me repeatedly just how little we often still know about disease and illness in 2025, despite everyone’s best intentions and extensive training. 

Rebecca in her forties.

Coming right after Covid, we had to be extremely careful to make sure that she, an immunocompromised adult, didn’t get it. Ironically, when she did, her symptoms ended up being no worse than anyone else’s. She kept up regularly with friends and showed immense love and care for both myself and our son, and only really slowed down significantly in 2024 after a January hospitalization, and then particularly in 2025, tipping over into those final two months that we didn’t know were the final two months.

I have extensively documented for myself, and very deliberately for no one else, how we managed during the time between when she was released from a two-week stint at UCSF Hospital in late February 2025 to her death in April. I was very much on duty during this time, working full-time from home for my work – which is a remote job anyway – while also serving as Rebecca’s cook, her driver to appointments, her daily outdoor walking and then wheelchair-pushing partner; her administrator of increasingly complex daily medicines, including intravenously; and of course her husband and best friend. Even in her final seven days – when I’d finally admitted that she might not make it through the end of the year – there were tests and readings and hopeful signs that we held up together as evidence that she could improve, that she might rebound.

I regret, with the benefit of sad hindsight that fills my eyes with tears every time I think about it, that I didn’t drop everything at all times to just be with her. This regret bleeds over into guilt. This guilt can be intense in brief moments, and it takes many forms. Most often it is thankfully quickly leavened by the rational knowledge that any behavior I might feel guilty for was normal and explainable behavior in the moment. For instance, I too often brought up that I needed eventually to go to Oregon to help my 81-year-old father, who’d recently suffered a stroke. We talked about ways that this could happen, knowing that it really couldn’t. Same with a business trip to Chicago, where my company is located, for “face time” that I hadn’t been able to have for the previous 14 months, and got nervous about due to having been laid off from previous jobs. I even hoomphed a couple times about the timing of her daily walk if it didn’t line up with other ridiculous priorities of my own, such as getting my own exercise, or some inane work meeting I almost definitely could have easily rescheduled. 

There’s also the guilt that comes from knowing, after the fact, that she would die from an inability to breathe, and for not concentrating anything and everything on fighting just that part of her illness alone. Alas, she was fighting a multi-front battle. I do wonder if delaying her death would have also meant deepening her suffering. I always said to her how I would do anything to keep her from suffering and from pain. All things considered and relatively speaking, both suffering and pain were minimal, and I know that my care had a lot to do with this. Although that’s all very easy for me to say on both counts.

What would my coping and grieving process be like under different death-of-spouse circumstances, I wonder sometimes? How does the abrupt, accidental death of a healthy spouse, a woman in the prime of life, hit for the surviving spouse in the months and years following? There are certainly plenty of people to ask. I suspect – and I think quite rightly – that it’s far worse than what I’ve gone through. In the grand scheme of things, it would have been far worse for Rebecca as well.  

What about a long, slow, eminently foreseeable decline? The “you’ve got five years to live” diagnosis. The “you’ve got cancer, and there’s nothing we can do” diagnosis. Rebecca did not have this. At times we were frustrated that she didn’t have this, if you can understand the sentiment. Her final two years were more a purgatory of waiting for the scales to tip one way or the other, even if, in retrospect, she was very much headed to her death in a relatively linear fashion. We just didn’t know it for certain, and I don’t think the doctors did either.

Rebecca at 28, a year after we started going out.

Mentally, she had shouldered an enormous load for over three years, and given that cancer diagnosis and chemotherapy back in 2012, even longer besides. So when she lapsed into “anxiety” after being sent home from the hospital at the end of February, no one on either her medical team nor in her personal life batted an eyelash. Of course you’re anxious, honey. Post- traumatic stress. The accumulation of everything you’ve gone through. She was given drugs to help with this, and they did very little. This is because her shortness of breath – from “anxiety” – ended up being the end result of the cancer doing its mysterious work in her lungs, messing up her passageways with a disease called bronchiectasis, and then the hammer blow of pneumonia on top of this that she was unable to survive. Not anxiety. It really hurts to know this.

Yet would you believe that six days before her death, she attended and participated in an online film studies discussion class that she loved? Or that five days before her death, she and I watched the White Lotus season three finale? Or, going back eight days before her death, I wheeled her around Golden Gate Park’s flower arboretum? I’m under no illusions that these were entirely comfortable things for her given what she was dealing with. They were not, and yet she still found joy or moments of peace in her final days. 

I think I just can’t truly grapple with a death like hers, not merely because she was mine, but because she was just here, you know? It’s why the final months play on a loop in my brain, and frankly, I want them to. I want the intensity of this feeling. I don’t want it to flatten out when I think about her. I want to feel the injustice and the tragedy of it all, while also navigating my way through and eventually out of intense grieving. 

2024, only six months before her death.

If you’re wondering, I’m mostly doing well. Seriously. I know that grief spills out in different ways, and mine just spilled out into this thing you’re reading. It’s a catharsis of a kind. I am in no way against therapy or support groups, nor do I find myself “above” them in any way. But weirdly, I find that typing words on pages is the single best way for me to grapple, the thing that helps me the most. I also know that grief is non-linear and moves in stages, and therefore I am open to whatever form it will take and whatever intervention, self-driven or otherwise, I’ll need. Perhaps her final months will flatten out into an overall composite picture of her, and of us together. Perhaps I won’t need that intensity of feeling any longer, and I can come to see her final two months merely as my least favorite out of the 370 months we spent together.

The Idiot’s Quest

You’ve heard of the Hero’s Journey, or the Hero’s Quest – an archetype of storytelling as ancient as it is overplayed in literature, film and even in modern consumer product marketing. A more right-sized version for me would be to chase a pursuit so inconsequential, so self-referential, so utterly useless -and then to write about it on the internet, even before it’s happened. This is where we are today, on August 19th, 2025, as I embark on an attempt to walk every street in San Francisco, California, merely for the ability to have said that I’ve done it. That, and perhaps the friends I’ll make along the way.

It’s not like I came up with this idea on my own, but it’s one I’ve nursed for a couple of years. I remember telling my late wife about this idea at one point, only to be halfway met with the I’m-actually-barely-listening rejoinder of “that would be so silly”. But people totally do it! And not just in San Francisco, either. This is a thing in New York City, Seattle, London and elsewhere.

It never really happened before with me because, yeah, she was right – it is pretty silly, but also because I’ve been so wedded to running the past 25 years that any time I’ve gotten myself to exercise, I have spent it repeatedly running one of my two six-mile routes in San Francisco, ad nauseam. And because while she was ill, at times gravely so, the past three years, I had been taking close care of her while also working my 9-to-5 job and partaking in innumerable hobbies and pursuits. Who has time for walking? Well sure, I’ve written about some of my walking on this site before, so those various Crosstown Trails undoubtedly whetted my appetite for something even more obsessive.

The running, alas, seems to have hit a bit of a dead end at age 57, it seems. The aches come quicker, the miles are tougher, the minor injuries last longer. The spirit is willing, the flesh may not be. I went running this past June one day, and then on to a baseball game in Sacramento the next, and I was in such staggering pain going down the aisles of the stadium there that I surely appeared to be 117 years old and/or having a stroke. Walking? Walking is no problem. I can put in the miles, let me tell you. And I had better do so, lest my lack of regular running allow my twin obsessions of a morning bagel and the odd craft beer catch up with me and add onto the “spare tire” that begins inflating of its own accord without consistent aerobic exercise (and thankfully deflates just as regularly with it).

So be it, then. I don’t want to just set out on some dumbass random walk like I did repeatedly all over southern San Francisco during the most meaningless days of the pandemic. Let there be a purpose, something to be measured and counted – to be gamified, to use a term of our time. I may not live in San Francisco forever, nor will I live forever, so now’s the time. I’m publicly committing to walking each street of my city, starting with the loop I did yesterday (pictured), doing so in configurations and at dates and times of my choosing, and then not calling it done until it’s truly done. From the halls of the Sunnydale Housing Project to the shores of Fort Point, I will tread across the full length of any and all named streets, even if it’s named Colon or Myron or Beaver or Dirk Dirkson Place. I’ll provide an update in this space once it’s completed. Of course I will.

My Patty Hearst Obsession, In Photographs

September 1975 was an especially heady period for a precocious, jittery, news-obsessed nearly eight-year-old in Sacramento, CA. Right there in my hometown, we had a big-deal assassination attempt on President Gerald Ford by a member of the Manson family; this was followed in the next two weeks by a second assassination attempt on the president in nearby San Francisco, and then, also in San Francisco, we learned of the surprise apprehension of FBI-most-wanted-criminal Patty Hearst, the culmination of one the strangest and most compelling spectacles of the 1970s.

This jarring news played out on nearly successive covers of TIME magazine that month, interspersed with a cover story on the racist busing battle taking place in Boston at the start of that school year. I read it all gleefully and cover-to-cover, over and over again. While I myself was just beginning the 3rd grade, my parents had benevolently allowed me to marinate and pickle myself in the era’s America-coming-undone news, which was playing out in our weekly delivery of Time; the nightly 6pm national news; and gravely-intoned 24/7 news reports on KCRA radio of happenings around the world – hijackings, wars, bombings and New York City bankruptcies – that provided an ever-present ambiance to cross-town car trips to baseball practice, the library and Herfy’s Hamburgers in our Ford Pinto. 

It was the Patty Hearst kidnapping, bank robbery and eventual SLA immolation in Los Angeles that captivated me the most. The brazen snatching of the wide-eyed, rich, innocent heiress from Berkeley and her gradual absorption into the Symbionese Liberation Army’s cockeyed schemes of revolution was and remains totally fascinating, even then to a 7-year-old who could only skim the surface of what was really going on. Their multi-headed cobra logo was extremely cool. I knew at the time that their pseudo-overthrow of the establishment was taking place near us, if not in Sacramento proper then only 90 minutes “down the road” in San Francisco. I remember clearly news reports of the robbery of the Hibernia Bank at 1450 Noriega in SF’s Sunset District in April 1974 – the one in which Patty Hearst, now “Tania” and a full-fledged member of the SLA, menacingly stood guard with a gun. The shock of silver-spooned Patty Hearst, whether willingly or unwillingly, enlisted into the services of the batshit-crazy SLA was palpable, and was a frequent subject of discussion among parents, news anchors and Time Magazine pundits over the course of that next year.

It was the terrifying end of the SLA the following month that I remember the most clearly, the May 1974 shootout and fire in Los Angeles that killed six members of the group. We listened to it taking place on the news – to this very day I can remember the story “breaking” into music programming of whatever radio station my mom was listening to in the car, and then breathlessly following regular updates of the gun battle and engulfing, organization-ending fire that followed. 

I know it all sounds implausible that a 6½ year old kid claims to have not only followed but to have moderately understood even a fraction of what was going on with the SLA and Hearst. While I can reasonably assume that my sociopolitical sentience only went so far at that age, I truly did hoover up each issue of Time and every news broadcast, so much so that I’d intermittently be brought out amongst my parents’ friends to rap about the news or to count down my memorized American Top 40, usually as a sort of parlor trick that I of course was only too delighted to partake in, to the oohs and aahs of the assembled guests. 

All this American psychopathy was stamped upon me at this young age, and so when Jeffrey Toobin’s well-reviewed history of the Patty Hearst saga, American Heiress: The Wild Saga of the Kidnapping, Crimes and Trial of Patty Hearst came out in 2017, I devoured it and it in turn, at some level, devoured me. See, Toobin’s book was not merely thrilling and a terrific history of the saga and the times – which, forty years later, really placed the homegrown American left-wing revolutionaries as relics of a very different ethos and place – but it provided just about every street address where every act in the story went down. And most of these street addresses were located within a 5 mile radius of my San Francisco home. 

I did what any of you would have done – right? – and proceeded to “collect” photographs of each location as it stands today, much to the chagrin and dismay of my immediate family. This project was completed earlier this year, in 2022, when I accompanied my wife and son on their trip to Disneyland, but rather than share the joy of Disney with them, I basked in my own joy spent standing and ogling the exact site where 6 Symbionese Liberation Army members died in a violent revolutionary gun battle with the Los Angeles Police Department.

To wit – my photographs.

2603 Benvenue Avenue, Berkeley CA

Our story begins at 2603 Benvenue Avenue, Apt. #4, where Miss Hearst was kidnapped while a college student at UC-Berkeley and taken away by the SLA. Here’s what it looked like in 2018 when I visited. This is several blocks away from campus, in a typically lovely, leafy and ramshackle Berkeley neighborhood.

1827 Golden Gate Avenue, San Francisco

Here’s where the SLA took Patty after her kidnapping, to 1827 Golden Gate Avenue in a neighborhood somewhat bordering Pacific Heights now commonly called “NOPA” (North of Panhandle). My understanding is that this is the location that she spent the bulk of her captivity in.

1235 Masonic Avenue, San Francisco

I don’t know how the SLA thought they could then safely hide Patty out one half-block away from Haight Street, but one helpful site posits that “The SLA was able to hide in plain sight because the counterculture was prevalent in the area during that time”. This area is full of lovely Victorians both then and now, and the only whiffs of the counterculture are the omnipresent self-congratulatory murals, signs and t-shirt shops lauding the 1960s heyday of the place.

37 Northridge Drive, Daly City CA

Toobin’s book pinpoints this location as the place where Patty Hearst was locked in a closet and underwent most of her psychological torture, which then transformed her into the most famous exponent of “Stockholm Syndrome” of her day. It’s an unassuming home near a cliff overlooking the ocean in the outer reaches of Daly City, just south of San Francisco.

1450 Noriega Avenue, San Francisco

The former Hibernia Bank, the robbery of which by the SLA with Patty in tow really made this case a cause célèbre around the world.

288 Precita Avenue, San Francisco

This location in the Mission/Bernal Heights area was used as a safe house by SLA members Bill and Emily Harris in 1974 until they were arrested.

625 Morse Street, San Francisco

I think I was the most excited when I came upon this one. It’s where Patty was arrested, and the safe house that she was using up until 1975. The neighborhood was eerily quiet when I took this photo, and I had half a mind to knock on the door to see who was home and if they wanted to talk Hearst arcana with me. I wisely decided against it, but at least I took this snapshot.

1466 East 54th Street, Los Angeles

This was the culmination of my journeys, the house where the dream died. The house itself is gone now; as you see, the canopy in the driveway to the right of 1464 East 54th Street is where the destroyed house once stood; to the right of that stands 1468 East 54th. When I visited, I had to deduce that the house was no longer there, as I’d thought it had likely been rebuilt.

If you want to watch what happened there on May 17th, 1974, this is a good video to watch. And if you really want to experience the psychological weirdness of those times, I recommend not only the Toobin book but Death To The Fascist Insect, a collection of communiques and writings by the SLA during their underground terrorist peak. It’s a wonder that most of us who marinated in all of this at a young age seemingly made it out okay.

San Francisco’s ALTERNATIVE Crosstown Trail

The San Francisco Crosstown Trail is one of the city’s greatest ideas, up there with the Mission Burrito and stealing a baseball team from New York. I’ve walked the entire 17-mile length of it twice, and piece-parted my way through some of its better sections multiple times as well. A great deal of thinking and planning went into its creation, ensuring that as much green space as possible would be traversed, and that breathtaking vistas and outlooks would be maximized. Mission accomplished. It’s amazing.

And yet – now that you’ve done the Crosstown Trail – and if you haven’t, I hope you do – wouldn’t it be nice to know that an enterprising citizen has mapped out a different Crosstown Trail? An alternative Crosstown Trail, if you will?

Well what’s so different about it, I hear you sniggering. Let me tell you. First, let me say that, now that I’ve just walked the entire length of mine today (the one I planned online yesterday in about 90 minutes, using Google Maps), I will still cede superiority to the folks who spent months planning the original one. Theirs is demonstrably better – but, and I don’t say this lightly – it’s not light years better. Mine is a pretty damn good representation of San Francisco, and it is one hell of a workout.

Don’t follow this scrawl to the letter. Now that I’ve walked this, I’ve made some minor corrections.

First, mine goes from the northeast corner of the city, at Pier 39, to the southwest corner of the city – the beach at Fort Funston. Just below that beach, it’s Daly City, folks. If you can cross somewhat diagonally from from Pier 39 to Fort Funston, you’ve really covered some distance (15.5 miles!), and seen an incredible cross-section of San Francisco. The original Crosstown Trail goes southeast to northwest (or vice-versa if you do it the other way).

Because mine starts and remains in the most urban parts of San Francisco for much of its length, I’ve tried – as did the original – to maximize both green space and views as best I can. The only time it ever actually crosses the original southeast-to-northwest trail is for about a block or two way up in Golden Gate Heights (I think they share a small stretch on 14th Avenue). Whenever possible, I’ve tried to route the walker into a park, up a staircase, down a staircase, onto a trail and atop a vista. Having lived in San Francisco for 32 years now, I had the benefits of a little “local knowledge” that I laid on ya, but this trip showed me plenty of things I’d never seen before (like, who knew that the Mount Sutro hike behind UCSF was so peaceful and far up in the clouds that it felt like I was getting rained on up there? Who knew about Ina Coobraith Park? Not I).

This trip takes you into North Beach, Russian Hill, Pacific Heights, “NOPA”, the Haight (sort of), Cole Valley, the Inner Sunset, Golden Gate Heights, Parkside, the Sunset and Lake Merced – pretty much in that order.

You’ll see from my photos that it was an exceptionally foggy day today in San Francisco, from the top of the city to the bottom. Locals know: it’s always like this. Or at least it was in the summer of 2021.

Anyway, this is the Alternate Crosstown Trail across the city of San Francisco. I hope you try it – and that you can improve upon it (please leave a comment with any modifications you’ve made after walking it).

  • Start on The Embarcadero at Pier 39, right under the flags
  • Right on Kearney
  • Right on Bay
  • Left on Midway
  • Left on Francisco
  • Right on Grant
The view from Jack Early Park
  • Go 1 block on Grant, and you’ll make a left on Pfeiffer Street to go up the stairs to Jack Early Park
  • Then go back down to Grant Avenue and make a left
  • Left on Lombard – curves into Telegraph Hill Blvd.
  • Up stairs to Pioneer Park / Coit Tower
  • back out the other side; make a right on Filbert Street
  • Take the first stairs you see down to Filbert Street
  • Once you hit Washington Square Park, cut through it diagonally
  • Right on Union
  • Left on August Alley
  • Right on Green
  • Left on Mason
  • Right on Vallejo
  • Go up into Ina Coolbrith Park (amazing place)
  • At the top, make a left on Taylor (it looks like the park may continue on the other side of Taylor, but I was pretty tired from all the stairs at that point)
  • Right on Broadway (more stairs, but now you are walking on top of the Broadway Tunnel for quite a few blocks)
The view from Ina Coolbrith park. She was apparently “the first white baby” to come to San Francisco. How about that?
  • Left on Polk (stroll through Russian Hill; grab a drink from a bistro or something)
  • Right on Clay
  • After several blocks, Clay dead-ends right at the staircase into Lafayette Park
  • Come out opposite side, and make a right on Laguna (use the bathroom and refill your water bottle first)
  • Left on Washington. Now you’re going to see some pretty stunning homes.
  • After several blocks, Washington dead-ends into the Alta Plaza Park stairs. Go up those stairs
  • At the other side, go left on Scott
  • Right on Clay
  • After many blocks, left on Lyon
  • Once you hit Geary, you’ll need to make a right and go across a crosswalk; come back down Geary and make a right back onto Lyon
  • Left on Terra Vista
  • Right on Baker
  • Right on Turk (check out the Church of John Coltrane at 2097 Turk. I’ve lived here forever and had never known it was there)
  • Left on Lyon (so many great Victorians around here)
  • Cross through the Panhandle park, and get right back on Lyon
  • Lyon dead-ends at Buena Vista Park. Take the stairs up!
  • If you keep going up and to the right, you’ll end up at Upper Terrace Street. Make a right when you get there
  • Go on Upper Terrace for a while until you see a small stairway on your right. These are the Mt. Olympus Stairs. Take ’em!
  • Once you’re up there, you’ll see a large roundabout with an obelisk in the middle. Keep to the right, and you’ll continue on Upper Terrace
  • Take the “Monument Way Stairs” on your right
  • Right on 17th
  • Keep going on 17th until it dead-ends at Stanyan, then make a slight left on Stanyan
  • Immediately you’ll see a trailhead to your right. It’s not labeled as the “Historic Trail Trailhead”, but it is, and that’s what you want
  • Follow it for a looooong time through the woods until it comes to the West Ridge Trail sign, and then make a right onto the West Ridge Trail
  • Here’s a tip: the last 20 or so feet of the West Ridge Trail is really steep. It doesn’t even feel like a trail at all – just a hill you need to find your way down from. Be careful, OK?
You’ll be seeing a bunch of Victorians like this one
  • Left on Crestmont
  • Then – after less than a minute – a staircase appears to your right. Take it! This staircase goes on forever, but it’s all down, and for that you’ll be thankful
  • When it finally ends, right on Warren
  • Continue through 7th Avenue – Warren has now become Lawton
  • Left on 12th
  • When 12th hits Noriega, you’ll see a big wall in front of you; on the other side of that is a staircase called Selma that you’ll be taking. You just need to go right or left to get around the wall (I went right and made a U-turn)
  • Right on Ortega
  • Same thing here – you’ll want to take stairs up called “Cascade Walk” that you’ll see quickly, but you need to get around a wall first
  • Take Cascade Walk Stairs (tired yet?)
  • Takes you onto Funston Avenue; go straight
  • Right on Aerial Way (another stairway – down this time)
  • Left on 14th Avenue
  • Right on Mandalay (more steps going down)
  • Turns into Pacheco
  • Walk on Pacheco for a while, then make a left on 22nd Avenue
  • Right on Taraval
  • Left on 28th into Parkside Square Park (good bathroom/water station to your left)
Lake Merced
  • 28th basically hits a small wooded trail; go down it until you hit Wawona
  • Right on Wawona
  • Walk on Wawona for a while until you get to 39th Avenue
  • Left on 39th; cross Sloat Avenue
  • Slight right onto Skyline Blvd, which hugs Lake Merced
  • Walk on Skyline (left-hand side) for nearly a mile until you either start hearing guns going off (there’s a shooting range) or see Fort Funston to your right
  • Carefully cross the street at the light and enter Fort Funston (read the sign first – some great history here)
  • Stay on the trail to the right – the Coastal Trail – takes you directly to Funston Beach.
  • YOU’RE DONE!
Funston Beach

John Muir Junior High: Every Picture Tells a Story

(Several names have been abbreviated, and in some cases changed, in order to protect the adolescence of some folks now in their early 50s. Other names, when I’ve so deemed it appropriate, have been kept as they truly were)

The author in 1980, from the “Muir Magic” yearbook.

On December 24th, 2020 I dropped off a Christmas gift at my parents’ house in San Jose, CA, and on my way out of town and back home to San Francisco, I somehow found myself magnetically drawn toward parking my car on the premises of John Muir Junior High School, a mile away on Branham Lane. My alma mater. They call it a “Middle School” now, and it now takes a young teen through the 6th, 7th and 8th grades, yet way back in 1979-1982, it was junior high, and consisted of the 7th, 8th and 9th grades. 

This was quite the life stage for me, age 11 to 14. I was introverted, young for my grade and small for my age – a terrific place to be in a school packed with feathered-hair, jean-jacketed, tough-talking heavy metal adolescents. The 2020 campus of John Muir is exactly the same as it looked in 1979 – I’m not kidding, save for a few coats of paint, it’s the EXACT SAME SCHOOL. A true testament to California educational funding. I snapped a few photos and felt the proverbial surge of memory overtake me at every vantage and view.

Let’s start with this one, since it’s where my junior high journey itself started in ‘79-’80: Mr. Davis’ English and Social Studies classroom, where I spent my 1st and 2nd period every day that year. Remember how excited you were to matriculate to classes held in different rooms after elementary school? I sure was, yet had to suffer through a milquetoast Southern gentleman of a teacher who had no idea how to corral the young burnouts who ran roughshod over him every day. The class was blessed with the two most popular girls in 7th grade, best friends named Kristi H and Judy S. Tall girls with feathered hair who lorded over even the taller boys, and who were talked about incessantly by every young male of my acquaintance – until an even prettier young hairsprayed lass named Jennifer Denman joined our class about a month into the school year, and became every young man’s topic du jour. The class featured insufferable and unending male peacocking and showboating for these three girls’ attention, all in front of a teacher who hemmed and hawed and stammered at low volume to no avail. If any actual learning took place in this room, I don’t remember any of it.

The class had a newly-arrived Iranian immigrant named Majid whose first year in America unfortunately overlapped with the Iranian hostage crisis and a whole raft of jingoistic, anti-Iran idiocy across not only our school but throughout America. Majid was frequently grilled by my classmates about whether he stood with “the Shah” or with “the Ayatollah”. There was, of course, only one correct answer in those days of “Ayatollah Assaholla” t-shirts and “Bomb, Bomb, Bomb, Bomb Bomb Iran” (sung to the tune of “Barbara Ann”) parody songs on the radio. The poor shellshocked kid barely spoke a lick of English, and I remember feeling very sorry for the abuse he took, while of course doing nothing whatsoever to either help lessen it, nor to bravely befriend him. 

That same year we were going through a presidential election later in 1980, and I remember many campus-wide jokes about Jimmy Carter, and how no one would vote for “peanuthead”. There was one notable dissent from a most awesome redheaded, long-haired, heavy-lidded jean-jacket hesher whom I shared a class with, a guy named David Fogg (!). His informed opinion was to not vote for Reagan, as “Reagan’s definitely gonna start World War III”. Neither David nor I would be able to vote for another 6 years.

Before the year started I had an opportunity to sign up for one elective: woodshop, or something called “Art and Everyday Living”. Woodshop – where I’d have to make things with saws and hammers and whatnot – sounded like a total drag, so I chose the other one, which ended up being what had once been called “Home Economics” in earlier days – i.e. cooking and sewing. Thus, the class was me, about 15 girls, and for some reason, David Fogg. The teacher was a matronly seventy-something named Dixie Bullard. I had a female friend in the class, Kristi H (a different Kristi H!), who shared the same dopey sense of humor that I did, and we found ourselves in frequent “trouble” for goofing off, giggling and whatnot. Ms. Bullard once threatened to have the two of us stand in front of the class and kiss, which didn’t derail me in the least. Her bluff having been called, she unfortunately never followed through. As a result of this class, I now know how to sew a potholder.

Our next picture shows the area just in front of the cafeteria, where I’d buy a “peanut butter chew” every day to complement my brown-bagged lunch. One lunch period in 8th grade, as the bell had rung and I was shuffling back to whatever my next class was, I happened to be present in this exact area, next to the flagpole you see pictured. I was collared from behind by a small but stout little burnout named Mike Havard. He pushed me and said “You call me a fag?”, then proceeded to push me again, and repeat “Call me a fag? Call me a fag?” over and over again. I barely knew who this guy was. Naturally, a circular crowd immediately formed. These sorts of inane fights with packs of onlookers – full of guys with enormous colored pocket combs in their back pockets; girls holding Trapper Keepers and wads of Hubba Bubba in their mouths – were typical lunchtime entertainment at John Muir. I myself had observed many a tussle. 

This time it was me, and though most onlookers probably had no idea I existed, they certainly wanted to see some punches thrown. Good thing I was getting pretty steamed over this quote-unquote mistaken identity, and I knew it would definitely not be a good look to back out of this one, given the large and boisterous crowd. After the 8th or 9th push and “Call me a fag?”, I awkwardly lunged at the guy; we both threw each other into headlocks and fell onto the cement, and within seconds the fight was broken up by a vice principal. I was suspended! Me – suspended for fighting. Once they heard what happened, my parents, far from being angry, expressed pride in me for “standing up for myself”. Hey, call it what you want. About 7 or 8 years later, when I was visiting San Jose from college, I stopped at the Togo’s sandwich shop at the nearby Almaden Mall. My server behind the counter was none other than Mike Havard, who recognized me, smiled, and said, “I fighted you, hunh?”.

This next photo sparks a couple of good stories. First, let’s talk about the man whom this gym is now named after. He was the school P.E. teacher when I was at John Muir; a short, gruff, little mustachioed brute who had the demeanor of a drill sergeant and the personality that fit my conception of the type of redneck dad who gave birth to most of my idiot male classmates. I guess they’ve now named the gym after him for some reason. He was the teacher of children who, trying to get the attention of a recent Vietnamese immigrant in one of my classes, shouted at him, “Hey! Hey, boat people! Get over here, boat people.” That guy. The one they’ve now named the gym after.

A funny thing once happened inside this gymnasium. We had an earthquake drill, as one sometimes does in California. These usually consist of ducking under tables, but as were in the gym, ours was to get on our hands and knees against the wall. Now, we hadn’t had a felt earthquake in Northern California in years when we did this drill around 1981, and I don’t think we’d even had a drill in a year or two. Yet when the alarm went off, we did as the teacher told us, and dropped down and lined up against the wall. Suddenly, the ground started shaking, and we all turned and looked up at each other, totally stupefied. “Is that….?” “Do you feel….?” “Did, did they plan this…?”. It was a 4-point-something quake, definitely a solid temblor, happening at the exact moment as our drill. The school therefore got a mention on that night’s local news as a result, one of those kooky wrap-up-the-newscast bits, “the school that had a real earthquake during an earthquake drill”.

I hope I’ve thus far been able to evoke that John Muir Junior High was a “heavy metal” school. I’m not sure if I remember it this way because I’d felt so out of place as a burgeoning punk rock/new wave music obsessive who stood in defiant (if silent) opposition to all things AC/DC, Black Sabbath etc, or because it was truly a golden age of hesh. I sincerely believe it was the latter. I felt like I was in the wrong school, in the wrong era, with the wrong set of friends – when I had friends at all – and I longingly looked to San Francisco, a mere hour north of us but a million psychic miles away, a place where kids could find cool records from England and didn’t have to fake-laugh when heshers like Robert Mejia would tell the school’s few black kids, “AC/DC, rock and roll, disco sucks and so does soul”. 

Our photo here shows the curb where the “stoners” would hang out. I believe that there was actually a wooden railing here in the early 80s, so perhaps one thing has changed in 40 years. Now, a “stoner” at John Muir Junior High was then an interchangeable term of endearment with “burnout”, so bestowed because the person in question smoked cigarettes at this very spot. I don’t believe I actually saw an illegal marijuana cigarette until high school, but the greasy metalheads who smoked here were deemed to be stoners nonetheless. 

Their radio station of choice was KOME, pronounced “come”, legitimately infamous for their on-air tagline, “Don’t touch that dial, it’s got KOME on it”. The diamond-shaped KOME sticker, which could be picked up for free at any local Fotomat booth (!), was ubiquitous on every Pee-Chee and Trapper in the school. The station cranked out a steady diet of Scorpions, AC/DC, Led Zep and The Who, and had the most inane radio personalities imaginable, totally perfect for a sexually pent-up 13-year-old male demographic. Late nights belonged to a clown named “Dennis Erectus”, who would go off about his phony lust for Nancy Reagan in a stupid, unhinged voice that predated Bobcat Goldthwait, and then crank the album-oriented guitar hits until everyone had gone to bed. Erectus’ routines would then predictably be played out at recess by every would-be stoner looking to impress the chicks and the fellas.

One time the aforementioned Robert Mejia and his ne’er-do-well pal Steve chased down a nerdy guy named Sean McGillicuddy, after McGillicuddy incorrectly claimed to be an AC/DC fan. With fists held above his face as he was pinned down — I watched this myself — they said, “Name two people in AC/DC! Name two, motherfucker!!”. It was heartbreaking to watch as a trembling Sean answered “Bon Scott” (technically correct but everyone knew Scott drank himself to death a couple years earlier) and – uh oh – “Led Zeppelin”. Ouch. They “whaled on his ass” right then and there. I meant to take a photo of the spot where this incident occurred; it happened to take place about 20 feet to the right of the tennis court you see below.

The far side of this tennis court was where I ate my lunch every day in 8th grade with Sean D and Bill C. It was our respite from the rest of school’s “social whirl”, and gave us a place to just be dorks for 45 minutes a day. The previous year, my best friend had been Ted E, with whom I walked to school every day, yet late in the year we suffered one of those all-too-typical junior high ruptures, where he’d found several more athletic kids who’d taken a shine to him, and I was undoubtedly trying to bend his ear far too often about The Pretenders, B-52s and Adam and the Ants, or whatever other absurdities I was obsessing about that week.

Out of what was almost certainly a profound sense of insecurity, I spent an inordinate amount of time during my lunches with Sean and Bill spinning tall tales about myself that, in retrospect, really don’t make a ton of sense. I’d “grown up in Canada”, and had played hockey on teams for many years there – the only reason I wasn’t playing it now was because Eastridge Mall, home of the town’s only ice, was “too far away for my parents to drive me to practice”. I also “had an older sister in college”, for some reason. I’m sure we talked about a great deal more than my useless lies, but I remember being mentally trapped in the suffocating cycle of lying, then shame about lying, then fear of the lie being uncovered – a great coda to add to an already difficult year in a young man’s life.

Our final 2020 photo is of the grassy “quad”, I guess you’d call it. You can see the flagpole where I “fighted” Mike Havard in the distance. This is where we’d have John Muir “spirit rallies”, where the cheerleaders would dance in an effort to bestow a greater sense of “Falcon pride” throughout the school. It’s also where most kids hung out for lunch, and where the majority of fistfights took place. 

In 9th grade, I was still hanging out with Sean D and I had thankfully stopped lying, yet Sean had gained a bit more confidence, and moved his lunchtime activity to the quad to hang with a group of much taller and more football-focused guys, led by the 6-foot pair of Brian B and Allan H. (All of their real names are seared upon my brain, somehow never to be forgotten even if I’d like them to be). I was allowed to tag along, and somehow spent the first half of 9th grade at the runt end of a more-popular “crew”, even though I almost never talked with them and was simply allowed to move in their midst. It was a survival mechanism in a dog-eat-dog school, as I still hadn’t found a single friend who shared my all-encompassing weirdo enthusiasm for underground music. We staked out a place every lunchtime on the benches at the top right of this photo – our turf, as it were – and all twelve of us went to the Marriott’s Great America amusement park on Halloween together, with me again tagging along and saying very little.

At some point halfway through 9th grade, I stopped hanging out with them, and I honestly can’t remember what I did or where I went or whom my friends were, if any. Wait, actually I just remembered right this second – it was Jon Grant, a too-smart-for-his-age 7th grader who totally cracked me up and who was in the school’s “ELP” class with me. ELP stood for Extended Learning Program, a more polite version of the “MGM” (mentally gifted minors) program I’d been in during elementary school. All of us had somehow scored highly on childhood IQ tests years ago, by answering questions such as “what is a helicopter?” both correctly and with wit and panache. Jon liked kooky reggae music like Eek-a-Mouse and Yellowman; his favorite band was Devo; and I’d actually found a true pal, just in time for high school to start and for the two of us to eventually drift apart due to lack of proximity.

I’m now relatively thankful that my three years at John Muir passed with any truly major incidents or much psychological scarring. I was not at the very bottom of the male totem pole, nor was I a true “nerd” who’d get routinely stuffed into a garbage can by large future sociopaths, though I did observe this happen to a handful of boys. I was, I think, a relatively innocuous, quietly nervous guy who was mostly ignored. In my head I was dreaming up great concert bills I wanted to put on; rejiggering the San Francisco Giants lineup so that they might actually win some games; thinking about Jennifer Denman or Tammy S or Anna M; and/or trying to figure out how to posture and preen just enough to be moderately accepted by the school’s great unwashed. I was neither depressed nor failing scholastically; I merely endured my three years there, followed by further endurance of three years of high school. 

It’s difficult to look at the campus in 2020 and graft onto it a modern teen’s world of smartphones, vaping, hip-hop and TikTok, particularly as my photos were taken during a holiday break from a middle school year spent entirely online and penned-up at home. Here’s hoping the kids of John Muir Middle School, once they come back, are now blessed with a more tolerant, less towel-whipping-inclined student body – and yes, I’m talking about you, David de Aragon.

Photo taken from the 1980 “Muir Magic” yearbook.

Cruise Ship Dreams and Dollar Homes: My Time Inside a 1980s Boiler Room

One of many scam “guides” published by Broughton Hall in the 1980s, and which ultimately led to the company’s prosecution and dissolution in 1999.

Suckering the gullible and “the great unwashed” has been a time-honored tradition in America since the Articles of Confederation. From 1800s medicine shows to 2010s online Viagra and Cialis scams, the list of methods used to successfully part Americans from their money is perpetual and never-ending. My personal role in this cavalcade of cruelty is quite small, yet is ultimately a stain on my conscience nonetheless.

Our story takes place in 1988, at the unmarked offices of Broughton Hall Publishing at 3554 State Street in Santa Barbara, California. I was a 20-year-old college student in desperate need of spending money. Broughton-Hall were a mendacious peddler of hokey booklets that promised riches and rewards to credulous and similarly desperate rubes all over the United States. We operated a pseudo-boiler room, of sorts, in which we’d take incoming long-distance calls from people all over the country who’d been pulled into our orbit by classified ads placed in their local throwaway weekly papers and in niche magazines. These ads promised them “Foreclosed Homes Available for $1”, “How to Get a Job in TV Commercials” or “How to Get a Job on a Cruise Ship”, among other schemes.

This was how I made my living during the summer of 1988, between my Junior and Senior years of college at UC-Santa Barbara. Upon reflection and further investigation, the whole thing has turned out to be even more unseemly — and criminal — than I’d remembered.

The Job

I don’t recall how I stumbled upon the gig answering calls at Broughton Hall, but my background in outbound phone soliciting (aka “telemarketing”) was obviously impressive enough. I’d attempted to sell storm windows to homeowners in sunny San Jose, California for a few months while in high school, working for a company called Roval; I’d similarly earned some subsequent drinking money conducting surveys for a Board of Supervisors candidate in Santa Barbara earlier in 1988 (he lost).

The woman who hired and brought me into Broughton Hall was a mousy thirtysomething who effectively gave me my script and then set me loose. Her oversight, as we’ll soon learn, was nearly nonexistent, which made for a much more satisfying work environment than I’d anticipated. I worked elbow-to-jowl with about 25 or 30 other “sales reps”, I guess you’d call us, taking calls for four hours at a time from our hapless marks. We were a motley mix of college students, housewives and yes, pseudo-professional phone solicitors, some of whom had been putting in daily 8-hour shifts at Broughton Hall for several years. I remember at least one dopey lifer who let it be known it was that he — not us moonlighting part-timers— who was the top telemarketing dog in the office.

The Set-Up

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What we were “selling” to our callers was a variety of dreams, escapes and get-rich-quick ideas — and ultimately, a pack of lies. Broughton Hall would place simple classified ads that peddled some fantastic hook — “Earn money Reading Books! $30,000/year potential”; “Repossessed VA and HUD homes available from government from $1 without credit check”; “Wanted: People interested in becoming actors for TV commercials”, and so on.

These ads weren’t running in the Wall Street Journal nor the New York Times classifieds; rather, they’d go into the ludicrous supermarket tabloid The Weekly World News, or in local publications such as the Jewell County Record, the Kokomo Tribune, the Tustin News and the San Bernardino County Sun. I was also able to uncover placements in magazines like Black EnterpriseField & Stream and Kiplinger’s Personal Finance (!).

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Each ad provided an (805)-area code phone number to call for details. This was usually 805–682–7555 or 805–962–8000. The caller would identify to us that they were calling “Extension T-1018” or “Extension “J-1060”, which would then tell each rep in the call center which pitch we needed to read off. “T” might mean we’d talk to them about how to get a government job; “J” might mean how to get a job on a cruise ship; “X” might be how to buy a home for $1.

The codes for which scripts to read were on a taped-up piece of paper on the walls in front of our tiny desks. I’d take a call from someone looking for a job in the airline industry, for instance, and I’d start talking about how the airlines were hiring right now, how the opportunities were too lucrative to pass up, and that — wait for it — for only $10 we’d send you a book called “How To Get a Job in the Airline Industry” that would tell you all about it. No homes, no jobs, no cars, no TV auditions. A book.

Invariably and predictably, this was a big letdown for my callers — and it’s where my finely-honed sales skills would have to come into play, had I had any. With the passage of time, I’m a bit fuzzy on which skills I even used, exactly, but I recall being at least decent at the job, if not quite a “top seller”. I also recall that my soft-spoken, mousy-haired boss really didn’t care much one way or the other.

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The whole scam was to sell books — not books, mind you, but cheap paper booklets. These were written by pseudonymous authors like “Robert Hancock” and “Sylvia Carpenter”, both of whom, judging by the range of titles they published, certainly knew a great deal of information about a great many completely unrelated things.

Broughton Hall wouldn’t really let the telemarketers see those 8.5”x11” paper booklets, shameful as they were. They were kept in a locked back room, yet I was able to find my way in there once with some co-workers who had tipped me off as to just how sordid this whole endeavor was. The booklets were flimsy and poorly-written lists of tips and advice, more than anything else — nothing that would truly enable one to buy a home for $1 nor get a job in TV, but that pretended to do so well enough that, I’m assuming, the company could claim “truth in advertising” on some delusional level.

Our customers, if they didn’t balk at the $10 price, would then be asked to provide a credit card for the book (most didn’t have one), or accept the book “C.O.D.” (cash on delivery), which was the inevitable payment method of choice for most. While COD ran the risk of remorseful non-acceptance once the mailman showed up at the door, the decline rates for the book were far smaller than one might expect. I seem to recall a figure along the lines of 25% rejected and returned, which meant that 75% of our COD customers were still excited and eager for their promised financial or employment windfalls, even when the sad and depressing booklet actually arrived a week later.

The Prey

Who were our customers, ultimately? For lack of a better term, they were the near-permanent denizens of America’s lower socio-economic stratas — my countrymen and countrywomen who habitually read publications like the Weekly World News, and who would spend money on long-distance calls based upon promises made in a 2-line classified ad. Toll-free 1–800 numbers did exist in 1988, but ours was a full-charge long-distance call to the 805 area code. I suspected that Santa Barbara’s “805” area code played to our advantage, as it may have reminded our callers of the free calls they’d previously placed to “800” numbers.

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A typical publication read by Broughton Hall callers, and a popular place for the company’s classified ads

They called from places like Murfreesboro, Tennessee and Hemet, California. They called from Dothan, Alabama and Alligator Point, Florida. They did not call from New York City, Cambridge nor San Francisco. I recall most calls ending in a disappointed “oh…no thanks…..nevermind”, once I’d provided my punchline, but occasionally I’d truly have to work hard to overcome objections to close the sale. “Wait, is this really going to work?”, I’d be asked. My response was invariably, “Take a look at the guide — it will tell you everything you need — and I’ll have it in today’s mail for you. Can I mail it out today? Will that be credit card or COD??”

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One guy who’d called in about the foreclosed homes told me, “Ten dollars?! I only have two dollars — one for the home, and one for the call!”. Others might regale me with tales of their previous “acting experience” in junior high school musicals, or tell stories about that one time they’d flown on an airplane to grandma’s in Corpus Christie, and how they’d always had a love of airplanes and wouldn’t it be a real treat to work on one…? We even had an suckers-bet closing pitch for money-conscious consumers: “Send us a copy of your phone bill, and we’ll pay you back for the call!”. I have little insight into how, or whether, this was actually ever done.

Sometimes one of the two supervisors would tape a $10 bill on the wall in front of our row of phones. Whoever first conned, say, twenty customers into giving us their addresses and accepting COD delivery of these booklets that day would get the money. Tactics like these enabled Broughton Hall to become a powerhouse in their field, such as it was.

The Hijinks

I believe in retrospect that my demoralization set in early, because even though I only worked at Broughton Hall for about 5 months, I moved quickly with several co-workers into “improving” our calls, solely and completely for our amusement. For instance, we’d dare each other to take calls using ridiculous foreign accents. I remember trying on my best “British” for one of my Tennessee gentleman callers, and then laughing so hard in the middle of my spiel that I hung up on him.

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We inexplicably had the ability to each jump onto each other’s phone lines, using the landline phones with 6 square, clear-plastic punch-buttons that represented line 1, line 2, line 3, and so on up to 6. Getting onto each other’s calls was simply a matter of each of us pressing the same blinking square, indicating an incoming call, at the same time.

One other college student co-worker and I perfected this game in which we’d both jump on the same call as it came in, then “trade” lines in our script, one after the other. I’d read one out to the caller (“We’re excited that you called in about getting a government job today”), then he’d read the next one (“That’s why we’d like to tell you how to unlock the secrets of getting a job in the government”) — with no thought given to how absurd we must have sounded. Amazingly, we actually made it through most calls doing this gag without being caught, nor without cracking up. I only remember one person saying, “Hey — there are two of you talking!”, which we hotly denied before carrying on the gag. We tried to take it to the next level once, in which we traded off every word, but this unfortunately lasted about one sentence (“We’re.” “Excited”. “That”. “You” etc.) before we each lost it, and abruptly abandoned our caller.

I had a favorite co-worker toward the end whose name escapes me, but he was a Mexican-American who deliberately did everything in his power to make me laugh on his calls. In the course of taking down a customer’s mailing information, he loved to confirm the spelling of their names or streets by saying things like, “That’s a B, as in Bacon, Lettuce and Tomato Sandwich?” or “That’s a T, as in Turkey with Extra Gravy”? I don’t know how he held it together while doing that routine, but I know many of my own calls were severely disrupted by half-listening to his.

If it sounds like my aforementioned supervisor was fairly “hands-off”, that would be 100% correct. She either didn’t believe in call monitoring, or didn’t care to do so. Perhaps she liked the paycheck and hated employee conflict; perhaps she was retaliating on behalf of economically oppressed America by letting us persist in our shenanigans. I know that I skipped my final scheduled day of work in October 1988 due to having stayed up until 5am with the members of the rock band Mudhoney, who had played on my college radio show the night before and drunkenly crashed at my cousin’s and my apartment. When I sheepishly showed up a few days later to collect my final check, my absence was only barely noted, and I happily put Broughton Hall behind me.

The Aftermath

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Until I started writing this “wasn’t this early job of mine so funny?” piece, I didn’t even recall the name Broughton Hall. I only remembered where it was located on State Street, and using Google Earth, I was able to grab the photo you see here of the exact building in which it was located in 1988, which now houses a fitness center, as well as its address at 3554 State Street. Noting that it was located then next to the still-active coffee/tea/gift shop Vices & Spices, I called that business, and I asked them if they remembered the name of their next-door neighbor of 28 years ago, and after the longtime owner Henry Wildenborg went off to ask his longtime partner, Mr. Wildenborg called me back with the name Broughton Hall, which then fired off not only my memory synapses but also a furious Google search.

The Honolulu Star-Bulletin reported the following on August 27th, 1999, in a piece written by Debra Barayuga:

The ad jumped out at Nichole Cook, an at-home mother with one child and another on the way.

Read books at home and get paid for it, it basically said. Unable to work outside the home but needing the extra income, Cook, of Wahiawa, jumped at the chance.

She called the company and was impressed at how much they said she would be paid for proofreading manuscripts. “This is cool,” thought Cook. “This isn’t one of those scam things, or so I thought.”

Broughton Hall, a Santa Barbara telemarketing firm that advertised work-at-home guides in newspapers across the nation, including Hawaii, yesterday pleaded guilty in U.S. District Court in Los Angeles to one count of false advertising in interstate commerce, a violation of the Federal Trade Commission Act.

“In their ads, they represented that people could earn $30,000 a year working at home and they had no basis for making that claim,” said U.S. Attorney Brent Whittlesey.

The violation carries penalties of a maximum six months in jail and $10,000 fine. Broughton Hall was ordered to pay restitution in the amount of $236,000 to victims of their fraudulent advertisements, Whittlesey said.

Broughton Hall, one of the largest telemarketing companies in Southern California, was also ordered to dissolve the corporation and is prohibited from conducting business anywhere in the future, he said.

The company had been operating for the past 20 years, with revenues of $4.5 million a year. Broughton Hall officials could not be reached for comment.

It turned out that this 1999 conviction was not Broughton Hall’s first brush with the wrong side of the law. In 1998, The Federal Trade Commission, the U.S. Postal Inspection Service, the California Attorney’s General office and the Tulare County, California, District Attorney’s office charged Broughton Hall and five other Santa Barbara-based telemarketing companies with fraud, and sought redress for complainants.

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From a November 1998 press release:

The California Attorney General filed a civil action in state court in San Diego against Broughton Hall and its president Pamela R. Byrne. The complaint alleges defendants engaged in false advertising and unfair business practices and seeks an injunction, restitution and civil penalties.

According to the Attorney’s General office, Broughton Hall, which does business under the names of “Employment Information Center” and “Information Center,” places classified ads in newspapers and magazines throughout the United States. The ads are generally under the “Help Wanted,” “Employment Services” or “Business Opportunities” headings and promise $30,000 or more per year income potential for reading books or for doing typing or word processing at home. Broughton Hall does not, however, provide employment or employment services, the Attorney’s General office said. And consumers who call the company to get a refund are put on hold for as long as an hour, treated rudely, and hung up on.

Having been wholly shut down in 1999, there’s not much of a further online trail to follow for Broughton Hall. It appears that they received their proverbial just desserts. I had mostly forgotten this unsavory job of mine save for some of the wacky stories I’ve just relayed until my memory was jarred by my cousin Doug, who’d remembered me unwinding over a beer with stories from each day’s telemarketing sessions. I’m honestly surprised and chagrined that the scam lasted as long as it did at Broughton Hall.

Later, in the 1990s, we’d see the introduction of the nationwide “Do Not Call” list that legally prevented telemarketers from rudely interrupting one’s dinner (it is not a coincidence that Roval Storm Windows of San Jose, CA is no longer in business?). We got the internet, which provided far better ways to lure in unsuspecting prey. We saw the evisceration of the classified ad marketplace by CraigsList and others, which lessened or removed these sections from both supermarket tabloids and weekly newspapers (in the latter’s case, the classified ad-pocalypse removed weekly newspapers themselves). We effectively saw the death of COD.

And — perhaps FTC and local law enforcement actually kept their eyes on the ball for once, it would seem, and decided to prosecute deceitful and harmful trade practices such as Broughton Hall’s.

My role in all of this doesn’t keep me up much at night, given that I was a doofus post-teenager with zero true work experience and a lack of a finely-honed ethical compass. Rather, the story illustrates a small link in a long chain of hucksterism that undercuts the stories American commerce tells about itself, and illuminates uncomfortable truths about class, education and small-e exploitation. That would be “E”, as in “English Muffin with a Poached Egg on Top”.

Thank you to Doug Miller for the inspiration, and to Henry Wildenborg for the detective work assistance.